Google User Experience Certification Project
This project coincides with the 6 month user experience course from Google. The project consists of full design and research of a tracking app for a boutique retail business
My Role
For this solo project I am responsible for full research and design
Project Duration
The project follows the 6 month certification course from Google
Problem
Provide the necessary information in a simple and fast process
Goal
Optimize navigation for intuitive flow and minimal clicks while providing the necessary information
User Research
Who is the user?
Personas
Research Points
Pain Points
Getting to the information desired information quickly, with as few clicks as possible
Getting timely and accurate information that is is simple to read and understand at a glance
Key Performance Indicators
Time on task
Drop off rate
System usability scale
Research Questions
Is the user able to navigate to find the needed information?
How satisfied is the user with the information received?
Does the user feel the amount of clicks required to attain the goal is appropriate?
Journey Mapping
Design
Wireframing.
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Home
The wireframe designs start with the “Home” page design
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Navigation
The navigation takes the user through the “Orders” page
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Track
Once the user is on the “Current Order” page, the “Track Shipment” button is available
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Map
The tracking information will be displayed with map showing the current location of the package
Link to Lo-Fi Prototype
View the interactive low fidelity prototype on Figma
Usability Study
High Fidelity Prototype
A High Fidelity Prototype of the app was designed in Figma
Link to Hi-Fi Prototype
View the interactive high fidelity prototype on Figma
Accessibility
Colors
Colors were adjusted for best contrast ratios for greater accessibility
Headers
Headers were added to each page to make the use of screen readers easier to navigate the page
Simple Navigation
Navigations were simplified as much as possible for greater accessibility
Alt Text
Alternative text is used to make image information accessible to users that cannot view images
Take Aways and Next Steps
Take Aways
Overall the design was a success. Users were able to easily navigate to their desired information in a concise manner with intuitive navigation. Users were satisfied with the amount and type of information received from the tracking app.
Next Steps
The app can now be sent to production and once complete, can go live. From there a further usability study can be conducted to identify any further pain points, and adjust as needed from the usability findings.