The Project

SPEX is a multi-portal sports tech app designed to bring every corner of the athletic world under one roof. The platform blends social media, e-commerce, event scheduling, and messaging into a single ecosystem that connects athletes, teams, and fans in new ways. With ambitions that stretch from grassroots sports to professional organizations, SPEX aims to be the all-in-one digital arena where sports communities thrive.

When I joined, the team had spent months stalled in debate over the most basic deliverables. Within five months, we shifted from standstill to a working MVP — a critical milestone that set the stage for full launch. This is an ongoing project, and I continue to lead the design effort as we push through the trenches toward official release to the public.

My Role

Officially, I serve as Lead UX/UI Designer. In practice, my role extends across multiple domains:

• Design Systems Owner: building and maintaining scalable UI standards across typography, components, and interaction specs.

• UX Research Lead: driving user interviews, accessibility audits, heuristic evaluations, and competitive analysis.

• Branding & Content Strategist: leading the rebrand from Sports Excitement to SPEX, designing the logo, creating custom icon systems, and writing core content for About Us and Marketing.

• Product Contributor: writing and assigning user stories with acceptance criteria in Tiaga, refining user flows, and auditing the MVP for usability.

• Team Leader & Collaborator: working alongside a cross-functional team of designers, researchers, developers, product owners, and scrum masters, while coordinating closely with marketing and graphic design to ensure brand consistency.

In short, my title says “Lead UX/UI Designer,” but the reality is a hat collection that spans systems, research, strategy, branding, and leadership — all in service of building SPEX into the sports platform it’s meant to be.